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Prerna Raturi &Amp; Prasad Sangameshwaran

Stories by Prerna Raturi &Amp; Prasad Sangameshwaran

Management: Why FMS Delhi rocks

Management: Why FMS Delhi rocks

Rediff.com 8 Aug 2005

B-schools & the paralysis of analysis

B-schools & the paralysis of analysis

Rediff.com 2 Aug 2005

What is Maruti's plan for the Swift?

What is Maruti's plan for the Swift?

Rediff.com 26 Jul 2005

Lessons that Mercedes learnt in India

Lessons that Mercedes learnt in India

Rediff.com 21 Jul 2005

How to bike to Ladakh

How to bike to Ladakh

Rediff.com 19 Jul 2005

And this is how Parle Bisleri began

And this is how Parle Bisleri began

Rediff.com 10 Jun 2005

Lessons I learnt from Piramyd

Lessons I learnt from Piramyd

Rediff.com 10 Jun 2005

Colgate top of brand heap

Rediff.com 8 Jun 2005

Columbia don on how can firms succeed

Columbia don on how can firms succeed

Rediff.com 13 Apr 2005

How India Post is managed

How India Post is managed

Rediff.com 12 Apr 2005

Management guru on Murphy's Law

Management guru on Murphy's Law

Rediff.com 30 Mar 2005

All's not well with Indian BPOs!

All's not well with Indian BPOs!

Rediff.com 15 Mar 2005

Stanford guru on consumer habits

Stanford guru on consumer habits

Rediff.com 16 Feb 2005

Why sedan sales are soaring

Why sedan sales are soaring

Rediff.com 15 Feb 2005

Liquor makers seek cheer in lounge bars

Liquor makers seek cheer in lounge bars

Rediff.com 1 Jul 2004

Food Bazaar engages Hind Lever in battle

Food Bazaar engages Hind Lever in battle

Rediff.com 8 Jun 2004

Found: Gutkha in Thums Up

Found: Gutkha in Thums Up

Rediff.com 30 Mar 2004

India reform report: C+

India reform report: C+

Rediff.com 30 Dec 2003

Trout's mantra: differentiation

Trout's mantra: differentiation

Rediff.com 15 Nov 2003

Marketing has now a new set of rules

Marketing has now a new set of rules

Rediff.com 14 Nov 2003

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